P.P.H. PRIMART Marek Łukasiewicz is implementing the following project: “Improving PRIMART’s competitiveness through introduction of innovative solutions” under the 2014-2020 Regional Operational Programme of Mazowieckie Voivodeship (RPO WM 2014-2020). Measure 3.3 Innovation in SMEs.

The purpose of this project is to purchase fixed assets, namely machinery required for the launch of an innovative product on the domestic market. The product is a shortcrust pastry – a cereal bar with a strawberry and apricot filling, which offers health benefits thanks to combination of bioactive plant-based substances.

The project aims to implement the results of internal R&D work of the Applicant, purchase fixed assets which are required for the launch of an innovative product in the form of a shortcrust pastry, increase innovation of SMEs by expanding the range of available products and improving the workforce productivity thanks to the results of internal R&D work.

The main aim will be achieved through the following objectives:

Purchase of 2 fixed assets for the purpose of expanding the range of available products and launching innovative products based on unique formulas developed through internal R&D work.

Creation of 1 new job in line with the sustainable development policy.

Protection of natural environment through optimisation of the manufacturing process to reduce energy consumption and the amount of waste stored at waste collection points.

The project will help PRIMART become a major competitor on the domestic market with potential to compete on overseas markets, it will lead to standardisation of the manufacturing process and allow for satisfaction of customers’ needs.

EU contribution: 20.8%